How to Join the 2021 Mother’s Day Campaign

Start your own social media fundraisers

The Single MOM KC’s Mother’s Day campaign starts now and ends Sunday, May 9, 2021. Follow the steps below to start your own Facebook or Instagram fundraisers today!

Step 1: Getting Started

Start your Facebook fundraiser: 1 Download this photo to use for the fundraiser. 2 Visit Facebook Fundraisers. 3 Click the Select Nonprofit button. 4 Search and select The Single MOM KC. 5 Copy and paste the details below to fill in the questions presented in the Facebook dialog. 6 To update the cover photo, click the icon in the top right corner. Click Upload New Photo and select the photo you downloaded to your desktop or device. How much money do you want to raise? $200 (USD) When should your fundraiser end? May 9, 2021 What’s the title of your fundraiser? Support Single Moms this Mother’s Day Why are you raising money? Mother’s Day isn’t easy as a single mom. More than 80% of single-parent families are headed by single moms (U.S. Census Bureau, 2020), and the effects of fatherlessness on our kids is astounding. The Single MOM KC is transforming the negative statistics that often surround fatherless children. This Mother’s Day, join me in raising money for an organization that brings hope to single mothers throughout the Kansas City Metro. 7 Click Create. 8 From your newly created fundraiser, click Share to post the update to your Facebook network! To keep it simple, use the same Why are you raising money? description for your first post.

Ask for donations via Instagram: 1 Download this photo to your mobile device. 2 Log in to Instagram. 3 To create a Story, swipe your screen right or click the plus icon at the top of the app home screen, then select Story. 4 Click the square preview in the bottom left to open your photos. Select the image you downloaded. 5 Once the image opens, tap the icon in the top menu bar. 6 Scroll through the featured stickers (or use search) and select Donation. 7 In the search bar that appears next, search thesinglemomkc. 8 Once you have selected The Single MOM KC, you can customize your text and tap the color wheel at the top of the screen to change palettes. 9 Tap Done, then move and resize the sticker in the open space on the image. 10 Add it to your story by tapping Your Story. 11 Once it’s posted, you can see the total amount raised by swiping up on your story. Unlike Facebook, Instagram “fundraisers” last 24 hours on your story. To keep the donation link live, you can repost your story after 24 hours have expired. You can also take advantage of the other Instagram image assets below.

Step 2: Sharing Posts

With your Facebook fundraising link handy, head over to v to share the latest post to your social circle. Click Share, then select More Options and Share to News Feed. Paste your fundraiser link in the post section and post! Feel free to customize your text however you feel comfortable!

If you are signed up for emails, you will receive weekly reminders about what you can share via Facebook and Instagram. The collection of photos used in this campaign is also displayed below so you can download and access them at any time! Feel empowered to use these assets to create your own posts.

Not receiving emails? Send your name, email address, and “Mother’s Day 2021 Mom” to info@thesinglemomkc.org.

Step 3: Using Images

Use these photos to promote your Facebook and Instragram fundraisers! These photos will also be posted on The Single MOM KC’s Facebook page for easy sharing. Feel empowered to use these assets to create your own posts to request donations to The Single MOM KC.

To download to your computer, right click an image and select Save Image As…. On a mobile device, press firmly to bring up the Add to Photos (or comparable) action.

Facebook Images

Instagram Images